How to Measure Your Content Marketing Efforts
It seems like content marketing is the marketing buzzword of the year even though it’s been around for eons. Maybe we didn’t use the term, “content,” but we produced traditional information...
View ArticleWord of Mouth Top Channel for Small Biz Leads and Customers
Bet you thought that digital marketing would be the number one marketing channel for small businesses. Or email marketing. But, no! It’s word of mouth. In fact, 28% of survey respondents in the...
View ArticleDo Your Marketing and Business Challenges Keep You Up at Night?
If you lie awake thinking of your company’s marketing and business challenges, rest assured that you are not alone. In fact, Salesforce Marketing Cloud did a wide-ranging study that looks at the top...
View ArticleMarketing News Tidbits for April 10, 2015
Here are this week’s Marketing News Tidbits: According to a new study by Thrive Analytics, 45% of small businesses surveyed say that company websites are still their most effective marketing tool....
View ArticleHow to Survive When Digital Marketing Loses its Luster
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what? There’s no such thing as the perfect channel...
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